(from the December, 1959 issue of The Quality Grocer, a New York City-based publication)
The modern super shown here is owned by H. M. and H. F. Teague, and is located at 2901 Campbell Avenue, Lynchburg, Va. Owner, Mr. H. F. Teague, is also manager of this store and employs seven people to assist him in the management of his very successful enterprise. This is the only store owned by the Teagues.
The store is a complete self-service, cash and credit operation, and carries groceries, frozen foods, meats, produce, baked foods, dairy, delicatessen and non-foods.
In August of 1958 the Grand Opening was held for the new store, whose dimensions are 40 feet by 60 feet. New equipment was added, including dairy cases, new walk-in boxes, new meat and vegetable cases and gondolas. The store is located in a new building.
In the store interior, the walls are painted an attractive shade of green and the ceiling is painted white. The flooring is of a shaded pink tile and fluorescent lighting has been installed throughout. A fast stainless steel speed checker is used and there are two of these. The parking lot accommodates over thirty cars, which is a great convenience to shoppers, and relieves them of the necessity of having to find a place to park.
For the Grand Opening an open house celebration was held with flowers and gifts given to all who visited the store. Free drinks were served the visitors and for the kiddies there were free balloons and hats. During the celebration, special prices were charged on everything in the store. Bags of free groceries were also given away. During the opening it was estimated that 1,650 people visited the store that day. Since the opening, business has taken a nice upswing. In fact, the increase in volume selling is up 50%.
Mr. Teague has been in the food retail business for the past 37 years and understands it thoroughly. He is an active member of an organization known as Quality Foods. Mr. Teague states that his absorbing interest, aside from his active, busy life operating the food market, is bridge. His father, Mr. H. M. Teague, centers his community interest in the Beulah Baptist Church.
Mr. Teague states that before the latest opening of his food market, he operated a store at another address which was remodeled in 1948. However, his business expansion made it advisable to open his present larger and more modern food market, known as Teague’s Fair-Way Market.
On fhe upper left-hand page is a view of this very modern, very appealing looking food store, with its spacious area for parking while shopping comfortably. Lower right shows Mr. H. F. Teague in his baked foods department. There is a feeling of spaciousness for easy shopping in this department, and the neat, orderly arrangement of baked foods should be noted. Shoppers appreciate this because it enables them to make selections quickly and easily.
